'An American Girl: McKenna Shoots for the Stars' VFX - Numbers

Galleries - Motion Graphics

Article Index
'An American Girl: McKenna Shoots for the Stars' VFX
Magical Text
Wire Removal
Panty Lines
Bulletin Board
Time Lapse
All Pages


Sometimes visual effects are not used to correct anything, but to actually change the content on the screen. In this case our McKenna is taking a test, and as the scene was cut together, it was decided that higher numbers needed to be added to the test to make it feel a bit more dramatic and overwhelming.


Luckily it was only a few shots, and each was very short. The first was in changing the number '3' to an '8'. As Vince Marcello, the director pointed out 'can't we just flip that 3 over to make it an 8?'. I thought that was a great idea, and that's what we did. With a bunch of motion tracking and color blending to make it match the paper.


The real difficulty was in making our '4' into a '14'. As simple as it seems, it was different from the '8' effect as I didn't have anything on-screen to create the number '1' from. So the challenge started at fabricating a number '1' with the correct texture and color, but then had to exist in 3D space, within a shallow depth of field, with a rack focus, color shifts, foreground objects blurring and effecting the element, and then tracking it on a piece of paper that is not consistently moving, as it is a page the is rolling and buckling.


Luckily it was very short.